When is Nudity in Advertising Sexist?

There’s nudity in advertising that is sexist and degrading and there's nudity that isn't. What’s the difference? Probably it's in most cases a matter of opinion, and in most cases the opinion isn't objective.

Some questions may determine whether an advertisement with a naked woman is sexist or not. Below is an example of how a wallpaper for our brand Bodyshield could be done.

If you don't know anything about the product, it may appear to be a sexist advertising.

If you see more than a naked body, you may conclude that it may have a purpose that the woman is naked. Or it may not. It's up to you to decide.

So the questions, to determine whether the wallpaper is sexist or not:

1. Why is she naked?
   Most agree that vitamins and antioxidants protect the body, but it's not something you see with your eyes, so the purpose is to illustrate that the body has an invisible protection, when you consume the product. Even when you're naked. It is the purpose of the product.
    
2. Does her body obey the basic laws of physics?Those with a little awareness know that all ads are photo-shopped  Something is cropped out, colors are fixed, but deleting a stomach or re-size breasts so there is no way that breasts that big can be physically supported by a waist that tiny. Women are made to look illogically skinny, but we all know that most women don't look like that way. The woman on the wall paper is more curvy than those used in advertisements, whether they are with clothes or without. She's not fat, nor skinny. The body does very much obey the basic laws of physics.
    
3. What is she doing (while naked)?
   A naked body is a natural thing, a human thing and all humans must be afforded some level of dignity. The woman in the picture has a lot of dignity. It's what she does. Have dignity.
    
4. Would we do the same to men’s bodies?
   Sure, why not, but women may enjoy a different kind of wall paper on the PC, so it might be a waste of time to create it?

People have different opinions, so we will probably feel more secure if we choose an different approach to our advertising.

For some, perhaps the wallpaper is sexist?

If you want to download a 1900 x 1200 wallpaper, it's available here (click).
(Sorry, no other sizes available. It was made for illustration purposes only)