Ernest Bevin
Then the second must be; how to react when the other "fellow" have terms and conditions you can't accept. Because you always get what you accept and knowing what that is put you in control of the situation. If you don't know, it may be an expensive experience.
It's better not to sell, than to sell and loose money!
You will not win if you don't get a profit. Be smart and prepared. Focus on what you do better than the competition. Find out what your customer want. The only way you can do that is to ask them!
Let them talk and you listen.
Remember 2 ears and 1 mouth. It's better to let the customer talk and for you to listen to what they want. Then give it to them! They buy what they want, which is not necessarily the same as what you want to sell, so be flexible. Find out what they want and explain how what you have is exactly what they want.
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