In a new project, it is more important to manage the downside, than to speculate in the upside and the exit. Most people understand why.
Upside and exit implies success
The upside is subject to sales and market acceptance of the products or services you offer. An exit implies that the company has a substantial rise in value, which depend on the same; market acceptance.
Investors will usually ask about the upside and the exit. Don't give any promises you can't keep. If you do, you will be using more time talking to investors, than actually doing business.
Always consider the downside
There is always a potential downside, no matter what you invest in and usually for what you do. Be sure you can live with it!
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