October 07, 2012

How to improve your strike rate

Lines (slogans) win business

Repeat the line. Repeat the line. Repeat the line.

Instead of covering the walls, presentations, flyers, etc., with different ideas, placing your slogan as an afterthought in the bottom right hand corner of the advertisement, make it an integral part of the headline.

Every advertisement is an opportunity to print your idea or concept in the customers mind.

Don't try to impress your customers with too much information. The message may be too complex and too long.

Repeat the line.



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