Mothers love their babies and we can probably assume that no mother thinks she have an ugly baby, but some babies are ugly, so where do they come from?
Likewise; no product developer think they have bad products, and no service providers think they offer a bad service, so where do all the bad products and bad service come from?
Obsession with the products.
This is one of the biggest mistakes you can make when doing business, assuming success is the result of a product's quality.
Many people have made themselves rich by selling bad products.
McDonald's sells more hamburgers than anyone else in the world. Does that mean they have the world's best hamburger?
It's never what you do, it's how you do it!
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