Starting a business with no set plan on how to get customers is like diving into a swimming pool without water. It's impossible to swim without water and it's impossible to run a business without customers.
If you start your business, the customers will come!
If you have a lot of time and a lot of money, that may be true, but in most cases it's not.
It's not what you do, it's how you do it!
You need to find your customers. To do that you have to go out and talk with them. Remember, they may not need what you want to sell. It's you who have to adjust to the customers and give them what they need.
Take a look at the success formula.
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