Setting Goals

When setting goals for yourself, or your company, you should avoid defining where you are as BAD and your goal as the only GOOD. The label becomes the experience and you may put yourself in a bad position, even when you're not.

Goals are a good thing, but don't declare failure if you don't reach them as soon as you expect. A long term  perspective is what is needed and you should know that ordinary things consistently done gives extraordinary results.