October 03, 2012
Discomfort makes changes
When it comes to business, politics or private life, discomfort is what drives us toward changes.
When someone says that you should not complain, or ask for changes, because everything is very good, it is wrong. When you're Sitting in a comfortable chair, you know that sooner or later you will have to move to find a more comfortable position.
Ask your customer, or those you live with, what they feel could be better.
Ask what you can do better!
Find out what they want!
Instant Gratification
is something that rarely occurs if one wants to start a new business. Hoping for a home-run in the first attempt is not a good strategy.
Long-term perspective is what you need.
Know that it gets worse before it gets better.
Anyone who is first in line today started last in line. Hold your place in line. It will soon be your turn and you have time to get better at what you do. Practice to get better.
Good is not exceptional!
October 02, 2012
Obsessions
Mothers love their babies and we can probably assume that no mother thinks she have an ugly baby, but some babies are ugly, so where do they come from?
Likewise; no product developer think they have bad products, and no service providers think they offer a bad service, so where do all the bad products and bad service come from?
Obsession with the products.
This is one of the biggest mistakes you can make when doing business, assuming success is the result of a product's quality.
Many people have made themselves rich by selling bad products.
McDonald's sells more hamburgers than anyone else in the world. Does that mean they have the world's best hamburger?
It's never what you do, it's how you do it!
Likewise; no product developer think they have bad products, and no service providers think they offer a bad service, so where do all the bad products and bad service come from?
Obsession with the products.
This is one of the biggest mistakes you can make when doing business, assuming success is the result of a product's quality.
Many people have made themselves rich by selling bad products.
McDonald's sells more hamburgers than anyone else in the world. Does that mean they have the world's best hamburger?
It's never what you do, it's how you do it!
Success formula
The success formula I like most is the one learned from Keith J. Cunningham, one that matches our own ideas.
It is easy to understand and easy to deal with and you understand why it is the correct one:
SUCCESS = FOWTN + GAGI + GITT
Now, you might ask the same question that I asked myself when Keith wrote this on a flip over? What is the FOWTN, GAGI and GITT?
It is easy to understand and easy to deal with and you understand why it is the correct one:
SUCCESS = FOWTN + GAGI + GITT
Now, you might ask the same question that I asked myself when Keith wrote this on a flip over? What is the FOWTN, GAGI and GITT?
- FOWTN: Find out what they need (ask them)!
- GAGI: Go and get it.
- GITT: Give it to them.
In combination with Albert Einstein's success formula, you will be on the right track:
- Work hard.
- Play hard.
- Keep your mouth shut.
It's not about what you need to sell. It's about what the market (customer) need to buy!
Visit our web-site: http://sorze4.com/en/
Visit our web-site: http://sorze4.com/en/
Setting Goals
When setting goals for yourself, or your company, you should avoid defining where you are as BAD and your goal as the only GOOD. The label becomes the experience and you may put yourself in a bad position, even when you're not.
Goals are a good thing, but don't declare failure if you don't reach them as soon as you expect. A long term perspective is what is needed and you should know that ordinary things consistently done gives extraordinary results.
Goals are a good thing, but don't declare failure if you don't reach them as soon as you expect. A long term perspective is what is needed and you should know that ordinary things consistently done gives extraordinary results.
October 01, 2012
Why our Prebiotic fibers may be good
What is it?
Prebiotics are non-digestible food ingredients that stimulate the growth and/or activity of bacteria in the digestive system in ways claimed to be beneficial to health.
The prebiotic definition does not emphasize a specific bacterial group. Generally, however, it is assumed that a prebiotic should increase the number and/or activity of bifidobacteria and lactic acid bacteria. The importance of the bifidobacteria and the lactic acid bacteria (LABs) is that these groups of bacteria may have several beneficial effects on the host, especially in terms of improving digestion (including enhancing mineral absorption) and the effectiveness and intrinsic strength of the immune system. A product that stimulates bifidobacteria is considered a bifidogenic factor. Some prebiotics may thus also act as a bifidogenic factor and vice versa, but the two concepts are not identical.
Read more on Wikipedia.
Significant possible effects related to consumer’s satisfaction.
Improve Calcium Absorption: The prebiotic fiber is a natural way to help you increase the absorption of calcium to build and maintain strong bones. Improve Magnesium absorption.
Helps to maintain a strong immune system by building a healthy lower intestinal tract which enhances the absorption of nutrients and helps to maintain proper digestion. Makes it easy to enjoy better-for-you food choices as it also enhances flavors and improves textures.
Prebiotics are non-digestible food ingredients that stimulate the growth and/or activity of bacteria in the digestive system in ways claimed to be beneficial to health. Reduction of colorectal cancer risk, inflammatory bowel disorders (Crohn's disease and ulcerative colitis).
Read more about our Prebiotic beverage, Bodyshield and more about Prebiotic fibers on sorze4.com.
Prebiotics are non-digestible food ingredients that stimulate the growth and/or activity of bacteria in the digestive system in ways claimed to be beneficial to health.
The prebiotic definition does not emphasize a specific bacterial group. Generally, however, it is assumed that a prebiotic should increase the number and/or activity of bifidobacteria and lactic acid bacteria. The importance of the bifidobacteria and the lactic acid bacteria (LABs) is that these groups of bacteria may have several beneficial effects on the host, especially in terms of improving digestion (including enhancing mineral absorption) and the effectiveness and intrinsic strength of the immune system. A product that stimulates bifidobacteria is considered a bifidogenic factor. Some prebiotics may thus also act as a bifidogenic factor and vice versa, but the two concepts are not identical.
Read more on Wikipedia.
Significant possible effects related to consumer’s satisfaction.
Improve Calcium Absorption: The prebiotic fiber is a natural way to help you increase the absorption of calcium to build and maintain strong bones. Improve Magnesium absorption.
Helps to maintain a strong immune system by building a healthy lower intestinal tract which enhances the absorption of nutrients and helps to maintain proper digestion. Makes it easy to enjoy better-for-you food choices as it also enhances flavors and improves textures.
Prebiotics are non-digestible food ingredients that stimulate the growth and/or activity of bacteria in the digestive system in ways claimed to be beneficial to health. Reduction of colorectal cancer risk, inflammatory bowel disorders (Crohn's disease and ulcerative colitis).
Read more about our Prebiotic beverage, Bodyshield and more about Prebiotic fibers on sorze4.com.
September 27, 2012
Creating the ultimate Functional drink
What is a functional drink? Obviously some kind of mixture or beverage with a noticable function for the consumer and in some ways it's possible to claim that there are no beverage (or food) that isn't functional.
If this is the correct definition, it's not possible to fail making a functional drink.
One of the most functional foods are beers, with an immidiately noticable function, but it's not really what we have in mind when we speak of "functional drinks".
Good-for-you functional drinks
Our product line; Bodyshield®, is the next generation of functional drinks, for the intellectual consumer who are searching for smart functional products. A product for people with above average awareness about the products they buy.
The most significant possible effects of these products are:
Helping increase the absorption of calcium to build and maintain strong bones. Improves Magnesium absorption. Helps to maintain a strong immune system by building a healthy lower intestinal tract which enhances the absorption of nutrients and helps to maintain proper digestion. Makes it easy to enjoy better-for-you food choices as it also enhances flavors and improves textures.
Maintains the strength of connective tissues in the joints. Clinical studies report that it decreases joint pain and a daily intake increases bone mass density.
You can read more about Bodyshield on our web-site.
If this is the correct definition, it's not possible to fail making a functional drink.
One of the most functional foods are beers, with an immidiately noticable function, but it's not really what we have in mind when we speak of "functional drinks".
Good-for-you functional drinks
Our product line; Bodyshield®, is the next generation of functional drinks, for the intellectual consumer who are searching for smart functional products. A product for people with above average awareness about the products they buy.
The most significant possible effects of these products are:
Helping increase the absorption of calcium to build and maintain strong bones. Improves Magnesium absorption. Helps to maintain a strong immune system by building a healthy lower intestinal tract which enhances the absorption of nutrients and helps to maintain proper digestion. Makes it easy to enjoy better-for-you food choices as it also enhances flavors and improves textures.
Maintains the strength of connective tissues in the joints. Clinical studies report that it decreases joint pain and a daily intake increases bone mass density.
You can read more about Bodyshield on our web-site.
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