Haven't posted since 2014!

To be honest, it takes too much time to maintain all the blogs and web-pages I'm supposed to maintain. The web-sites have been taken care of, more frequent than this blog.

BlazingBird is what I sometimes use when "branding" a site. Some of the sites made are:

http://sorze4.com
http://cafepele.no
http://amazon-secret.com
http://coffeebean.guru
http://justsweet.com
http://blazingbird.com

Our Coffee blog - CoffeeBean.Guru

We work a lot with Coffee, so it was only natural for us to set up a blog about Coffees. Not so much our Coffee, but all types of Coffee.

There is only one CoffeeBean.Guru on the internet and if you want to see it, click here...

New web-site for the Amazon Secret

It takes time, when you don't have the time, to set up a new web-site. It takes even more time to write the text, but we think we had a good start when we now finally was able to emigrate to WordPress.

Immidiately the benefits may not be obvious. It takes time to learn something new, but we think, over time it was the right thing to do and now we got a chance to show our models from the Copacabana campaign in June.

If you want to see more photos of our models; visit our new site on www.amazon-secret.com or our Facebook page.

Masters of Illusions

The illusion increases the value

As with stocks, company shares, the value often reflects the expected results, but sometimes the value is only an illusion. A well protected secret. Sooner or later, someone may see through the smoke and realize that everything is not what it seemed to be. Usually it's not.

Preventive actions

For someone who don't want to admit having made a bad investment, who don't want to lose the money they invested, it's all about preventive actions, to try to cover up the faults, and blow some extra air into the balloon. They do all they can to prevent the truth from coming out, but it's only a question of time. Sooner or later the cat escapes from the bag.

Who makes money from selling football players?

Of course the club who sell him get money. Profit or loss depends on what they paid, and the price they get when selling. Someone else does also make money, the agents. When they gain control over a national team, it will look like the Brazilian team, half good players, who will be a sales object, if the team is successful. Of course; this strategy exclude the best players; because they don't have many years left and they already have a high value on the market. Someone who want to sell a 32-years old player like the Brazilian Kaka, may have to accept to get less than they paid, so having experienced players on the team is not good for the business.

I'm sorry Brazil, you didn't get a chance to show your best!

Instead you got a team of investment objects. The truth about "the best" was about to be revealed, so maybe, maybe someone decided it was best to take him of the field and save him from the embarrassment? The former footballer, who I think is the best Brazilian ever, Romario, who probably was out of the team for the same reason, not being an investment object, criticized the Brazilian team before the World Cup 2014 in Brazil started. He said the team was not the best players in Brazil, by far.

Knee or no knee?

It is said that Neymar was injured when the Colombian defender slammed his knee in his back. Well, maybe, or maybe it was only an illusion, someone who was protecting their investment?

Knee or no knee?

You think you are right, but you are wrong

Someone told me that using women with minimal clothing, ex. bikini, in product marketing will be a disaster, because women would avoid the product. They will think it's discriminating, sexist, or worse, but is it true?

They say the brave die young, but they also say that without courage, you can't win anything. So with courage like a Viking and by some called stupid, we invested 10,000 USD in a photographer and 3 more or less famous Brazilian models on Copacabana.

Then we published this photo on our Facebook page:

Our Facebook page have 55% male followers, and 45% female followers, so more men than women, which obviously is a disadvantage if we want to prove that women don't dislike this type of photos.

When we started looking at the statistics, from more than 100,000 viewers, we thought something had to be wrong, so we found another photo. One where the models had less clothes. This photo:

Our target is consumers from 24 to 35. It's a healthier product with antioxidants and vitamins, and the idea is that most below 24 is not so concerned about vitamins, because they usually think they will live forever and never grow old and the older already have their favorite beverages and are not so likely to change.

So the surprise; even though there are less female Facebook users, in the ages 24 to 35, 3 times as many women, compared to men, clicked like, commented or shared the photos.

Launching your products in the international market

There are many strategies you can choose if you want to launch your product(s) in the international market. Most of them are probably wrong and the right strategy definitely depends on the product.

What is probably more important than your product, yes, we all have the best product, but still, if quality is what is required to succeed, how come Starbucks and McDonald's have succeeded better than most?

It's not only about the quality

That shouldn't be a big surprise to anyone. Success is only about being prepared when an opportunity presents itself. If you have the right contacts, mingle in the right circles, then opportunities will be presented more often.

If you don't have the contacts; well, then you have to find some.

Two ways to get the right contacts

The most expensive way to get contacts may be exhibiting at an international trade fair, but if you have the money, you're likely to find some.

If you don't have the money, or don't want to use the money you have to, if you want to exhibit at a big international exhibition, well then you have to see if you can find someone willing to help you, or cooperate with you.

On our website we have posted pages about international launch and international exhibitions. You may find them interesting if you plan on operating in an international market.

Why make a good product even better?

Our Amazon Secret fruit snack was one of our most popular products at the Anuga fair, the World's largest trade-show, in October (2013). Most visitors found the fact that it's a very good tasting natural product(s), with vitamins, antioxidants and minerals to be very interesting.

It's a product you can eat as it is, use on, to spice up, your breakfast cereals, your yogurt, your ice cream or in a salad.

Can it be better than this?
 While we were talking with potential buyers, importers from many countries, the Research & Development department was working to make this one of the World's most healthy snacks and cereals. By adding fructoologosaccarides (FOS) - and today we were notified that it went well. The product have a new USP.

Fructooligosaccarides, what is it?
There are several types; Inulin is one of them, but the one we used is made from sugar. I'm sure many will ask how sugar can be healthy. Well, this sugar, made from cane juice, isn't like other sugars. Due to a fermentation process, the molecules are locked, making it impossible for your body to absorb the calories, but your good bacteria, in your digestion system love this fiber and it's one of the main reasons eating fruit is healthy. That is, beside the fact that fruits contains vitamins, minerals and sometimes antioxidants.

What happens when you eat it?
Actually many things, but most of what happens we are not allowed to tell you because of the new European regulations for what you can, and what you can't say about a product. Well, anyway, it's well documented, so we don't have to take it back if we do say it. The FOS we use in the new super snack will, if you eat 1 gram of it, increase your Calcium absorption with 13%, within 12 hours.

You can read more about FOS on our Bodyshield site: http://www.bodyshield.no/prebiotic_fibers_FOS.asp

If you want more information about our Super Snack, please visit our web-site: http://sorze4.com/en/amazing_super_snack.asp

So, to answer the initial question; why make a good product better? Because it's better for you!