Our Coffee blog - CoffeeBean.Guru

We work a lot with Coffee, so it was only natural for us to set up a blog about Coffees. Not so much our Coffee, but all types of Coffee.

There is only one CoffeeBean.Guru on the internet and if you want to see it, click here...

New web-site for the Amazon Secret

It takes time, when you don't have the time, to set up a new web-site. It takes even more time to write the text, but we think we had a good start when we now finally was able to emigrate to WordPress.

Immidiately the benefits may not be obvious. It takes time to learn something new, but we think, over time it was the right thing to do and now we got a chance to show our models from the Copacabana campaign in June.

If you want to see more photos of our models; visit our new site on www.amazon-secret.com or our Facebook page.

Masters of Illusions

The illusion increases the value

As with stocks, company shares, the value often reflects the expected results, but sometimes the value is only an illusion. A well protected secret. Sooner or later, someone may see through the smoke and realize that everything is not what it seemed to be. Usually it's not.

Preventive actions

For someone who don't want to admit having made a bad investment, who don't want to lose the money they invested, it's all about preventive actions, to try to cover up the faults, and blow some extra air into the balloon. They do all they can to prevent the truth from coming out, but it's only a question of time. Sooner or later the cat escapes from the bag.

Who makes money from selling football players?

Of course the club who sell him get money. Profit or loss depends on what they paid, and the price they get when selling. Someone else does also make money, the agents. When they gain control over a national team, it will look like the Brazilian team, half good players, who will be a sales object, if the team is successful. Of course; this strategy exclude the best players; because they don't have many years left and they already have a high value on the market. Someone who want to sell a 32-years old player like the Brazilian Kaka, may have to accept to get less than they paid, so having experienced players on the team is not good for the business.

I'm sorry Brazil, you didn't get a chance to show your best!

Instead you got a team of investment objects. The truth about "the best" was about to be revealed, so maybe, maybe someone decided it was best to take him of the field and save him from the embarrassment? The former footballer, who I think is the best Brazilian ever, Romario, who probably was out of the team for the same reason, not being an investment object, criticized the Brazilian team before the World Cup 2014 in Brazil started. He said the team was not the best players in Brazil, by far.

Knee or no knee?

It is said that Neymar was injured when the Colombian defender slammed his knee in his back. Well, maybe, or maybe it was only an illusion, someone who was protecting their investment?

Knee or no knee?

You think you are right, but you are wrong

Someone told me that using women with minimal clothing, ex. bikini, in product marketing will be a disaster, because women would avoid the product. They will think it's discriminating, sexist, or worse, but is it true?

They say the brave die young, but they also say that without courage, you can't win anything. So with courage like a Viking and by some called stupid, we invested 10,000 USD in a photographer and 3 more or less famous Brazilian models on Copacabana.

Then we published this photo on our Facebook page:

Our Facebook page have 55% male followers, and 45% female followers, so more men than women, which obviously is a disadvantage if we want to prove that women don't dislike this type of photos.

When we started looking at the statistics, from more than 100,000 viewers, we thought something had to be wrong, so we found another photo. One where the models had less clothes. This photo:

Our target is consumers from 24 to 35. It's a healthier product with antioxidants and vitamins, and the idea is that most below 24 is not so concerned about vitamins, because they usually think they will live forever and never grow old and the older already have their favorite beverages and are not so likely to change.

So the surprise; even though there are less female Facebook users, in the ages 24 to 35, 3 times as many women, compared to men, clicked like, commented or shared the photos.