'CREATIVE', what does it mean?

It means something completely different for each and every individual  For one it may mean; 'The same as the competitors have, but different'.

To others it may mean; 'The same as we've had for the last twenty years, but not quite'.

99% will want something they recognize from experience.

It has been alleged that Procter & Gamble's maxim is 'Creativity with a Precedent'.

Only one in thousands will really mean; 'Give me something I haven't seen before'.

If you need to be creative for someone else, find out exactly what they mean by the word 'creative'.

It's probably different from your definition.

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