'CREATIVE', what does it mean?

It means something completely different for each and every individual  For one it may mean; 'The same as the competitors have, but different'.

To others it may mean; 'The same as we've had for the last twenty years, but not quite'.

99% will want something they recognize from experience.

It has been alleged that Procter & Gamble's maxim is 'Creativity with a Precedent'.

Only one in thousands will really mean; 'Give me something I haven't seen before'.

If you need to be creative for someone else, find out exactly what they mean by the word 'creative'.

It's probably different from your definition.

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It's wrong to be right

Being right is based upon knowledge and experience, something that is often provable.

Knowledge comes from the past, so it's safe. It is also out of date, so it's the opposite of originality.

Experience is built from solutions to old situations and problems, which probably are different from the present ones, so old solutions will have to be bent to fit new problems, and possibly, it will fit badly. Also the likelihood is that, if you've got the experience, you'll probably use it and it's lazy!

Experience is the opposite of being creative!

If you can prove you're right, your mind is closed and you are not open to new ideas. You are rooted in your own rightness.

You can choose to be right or you can choose to be successful!