Does it matter, the name of the product?

Of course, a products name is important. A good name is the difference between failure and success. There are many examples to prove it.

Blood Orange or Red Orange

One example; A Norwegian fruit distributor changed from Blood Orange, what these red oranges are commonly know as, to Red Orange and increased the sales 70%

Same fruit, different name. It proves that the name is important.

http://en.wikipedia.org/wiki/Blood_orange 

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