November 27, 2012

Turn Customers Away

When you start a company, it feels like you have to take every order a customer is willing to give you, no matter how small. But when you start getting $10,000 orders, you should be turning away the $1,000 ones. 

Do the same thing with the $10,000 orders when you start to get $100,000 contracts. 
Making a small sale generally takes as much effort as making a big sale - except that the small one pays a lot less.

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