You think you are right, but you are wrong

Someone told me that using women with minimal clothing, ex. bikini, in product marketing will be a disaster, because women would avoid the product. They will think it's discriminating, sexist, or worse, but is it true?

They say the brave die young, but they also say that without courage, you can't win anything. So with courage like a Viking and by some called stupid, we invested 10,000 USD in a photographer and 3 more or less famous Brazilian models on Copacabana.

Then we published this photo on our Facebook page:

Our Facebook page have 55% male followers, and 45% female followers, so more men than women, which obviously is a disadvantage if we want to prove that women don't dislike this type of photos.

When we started looking at the statistics, from more than 100,000 viewers, we thought something had to be wrong, so we found another photo. One where the models had less clothes. This photo:

Our target is consumers from 24 to 35. It's a healthier product with antioxidants and vitamins, and the idea is that most below 24 is not so concerned about vitamins, because they usually think they will live forever and never grow old and the older already have their favorite beverages and are not so likely to change.

So the surprise; even though there are less female Facebook users, in the ages 24 to 35, 3 times as many women, compared to men, clicked like, commented or shared the photos.

Launching your products in the international market

There are many strategies you can choose if you want to launch your product(s) in the international market. Most of them are probably wrong and the right strategy definitely depends on the product.

What is probably more important than your product, yes, we all have the best product, but still, if quality is what is required to succeed, how come Starbucks and McDonald's have succeeded better than most?

It's not only about the quality

That shouldn't be a big surprise to anyone. Success is only about being prepared when an opportunity presents itself. If you have the right contacts, mingle in the right circles, then opportunities will be presented more often.

If you don't have the contacts; well, then you have to find some.

Two ways to get the right contacts

The most expensive way to get contacts may be exhibiting at an international trade fair, but if you have the money, you're likely to find some.

If you don't have the money, or don't want to use the money you have to, if you want to exhibit at a big international exhibition, well then you have to see if you can find someone willing to help you, or cooperate with you.

On our website we have posted pages about international launch and international exhibitions. You may find them interesting if you plan on operating in an international market.

Why make a good product even better?

Our Amazon Secret fruit snack was one of our most popular products at the Anuga fair, the World's largest trade-show, in October (2013). Most visitors found the fact that it's a very good tasting natural product(s), with vitamins, antioxidants and minerals to be very interesting.

It's a product you can eat as it is, use on, to spice up, your breakfast cereals, your yogurt, your ice cream or in a salad.

Can it be better than this?
 While we were talking with potential buyers, importers from many countries, the Research & Development department was working to make this one of the World's most healthy snacks and cereals. By adding fructoologosaccarides (FOS) - and today we were notified that it went well. The product have a new USP.

Fructooligosaccarides, what is it?
There are several types; Inulin is one of them, but the one we used is made from sugar. I'm sure many will ask how sugar can be healthy. Well, this sugar, made from cane juice, isn't like other sugars. Due to a fermentation process, the molecules are locked, making it impossible for your body to absorb the calories, but your good bacteria, in your digestion system love this fiber and it's one of the main reasons eating fruit is healthy. That is, beside the fact that fruits contains vitamins, minerals and sometimes antioxidants.

What happens when you eat it?
Actually many things, but most of what happens we are not allowed to tell you because of the new European regulations for what you can, and what you can't say about a product. Well, anyway, it's well documented, so we don't have to take it back if we do say it. The FOS we use in the new super snack will, if you eat 1 gram of it, increase your Calcium absorption with 13%, within 12 hours.

You can read more about FOS on our Bodyshield site: http://www.bodyshield.no/prebiotic_fibers_FOS.asp

If you want more information about our Super Snack, please visit our web-site: http://sorze4.com/en/amazing_super_snack.asp

So, to answer the initial question; why make a good product better? Because it's better for you!

Fruit Snack, Fruit Cereal... what is it?

During the year, we see many new products, but new, only a handful is what we call new. Most are a variation or copies of other existing products. Well, if we were targeting the low end of the market we could sit at home, browse on the Internet and find many, but instead, we travel, visit innovative new companies with unique products.

Well, usually there is no person who is the only one who have an idea, so of course, it could happen that someone else also made the same product, but as long as the other isn't in the market, it's no problem.

This summer we found this great fruit snack, or cereal, or to use on ice creams, in yogurts, or in salads.

The new Amazon Secret product

We loved this crunchy fruit snack and decided to implement the products in our Amazon Secret line.

More information available on our web-site: http://sorze4.com/en/amazing_super_snack.asp

This product will be exhibited at Anuga 2013. Hall 7.1 G109 (The World's largest food show)

What your Coffee says about you!

Can it really? Say something about your personality?

Espresso

Double Espresso

Triple Espresso

Mocha

Latte

Cappuccino

Macchiato

Iced Coffee

Americano

Frappuccino

Coffee-to-Go

Filter Coffee

French Press

Decaf

Instant Coffee

Expresso

Find your personality

New brochures Amazon Secret & Sorze4

Our brochures for the Anuga fair in Cologne, Germany, Oct. 5-10 is available for download from our web-site: http://sorze4.com/en/index.html

In them you can see the products we will be exhibiting at Anuga, and some we're not.

Our boots are finised designed and will look like this:

If you're going there, please feel free to visit us and taste our products! We hope to see you there!

Edible Coffee - Does it exist?

When drinking Coffee, the bitter aftertaste is easily recognizable, and even though it smells delicious, very few actually like to eat the coffee beans.

Cocoa beans, even though the fruit is very different and have many beans in one fruit, while the Coffee is more like a Cherry, the beans inside looks a little similar.

You don't get the butter, like the one you get from the Cocoa, but Coffee contains oil, so mixing Coffee oil, with grinned Coffee, well, I don't think anyone tried that, before now.

It's made from 100% Arabica. Looks like a Chocolate, but doesn't contain any Cocoa*. Comes in 3 flavors. People like different types of Coffee, so why not? Espresso, Cappuccino and Cafe Latte... just like the Coffee drink it's named after, the edible Coffee Bean contains Caffeine... the same amount as a cup of Coffee of the type it's named after have.

*The Cafe Latte flavored bean have a little Cocoa.

Available with and without Sugar.

Read more about this product on our web-site: http://sorze4.com/en/edible_coffee_beans.asp